Search engine optimisation or SEO is the practise of improving the visibility of a website inside of search engines like Google, Yahoo and Bing.
People search for information constantly and as smartphone usage continues to increase, it’s even more important, if you’re a business, that your website can be easily found through search engines otherwise that is a lot of lost potential business.
To simply describe what search engine optimisation or SEO is, there are things that can be optimised on your website that will improve your search engine visibility, these are your on-page factors. The other thing that will influence your website’s search engine visibility are links from other websites, these are your off-page factors.
Before you can perform any kind of search engine optimisation, you need to know what you’re optimising for and this is where an Auckland SEO expert can help. This is where a good understanding of keyword research is very helpful. Since SEO is a longer term strategy to improving your online presence, you’ll want to make sure you are putting in the effort to optimise your website and web pages for the right keywords.
For example, are you wanting to rank for a highly searched general keyword that has more competition or a lesser searched long tail keyword that has less competition? Are you aware of the pros and cons to both types of keywords? Do you understanding the user intent behind various keywords? A lesser searched keyword can actually be a lot more profitable than a highly searched keyword. Once you know your keywords you wish to optimise for, a search engine optimisation strategy can be worked.
This is where seeking the advice of an SEO expert can be really beneficial. He or she will be able to evaluate your current situation, look at what you hope to achieve and put forward recommendations to help you get there.
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Search Engine Marketing is one of the speediest, measurable and most practical marketing systems that can give your business the ability to get customers anyplace on the planet at whatever time for a little as USD $0.05 cost for every customer procurement.
Search Engine Marketing or SEM is about ensuring that your website shows up on the main search phrases every time potential customers search for whatever items and/or benefits that you offer on any of the main search engines like Google, Yahoo and Bing which altogether represents in excess of 90% of all searches.
There are obviously other smaller search engines, for example, Kayak (www.kayak.com Travel Search Engine) and nation specific search engines like Baidu (www.baidu.com) which is extremely popular in China.
In the year 2003, 250 million searches were made day by day on Google alone!
At any time, there are potential customers searching for information, products or services on search engines. They can type in a variety of keywords which bring up relevant search results to assist their searching.
Now to get your business seen in these search results, you must have a website.
There are essentially two ways for you to get your website to show up on search engines. You either get it recorded on the “natural” or regular search results by doing Search Engine Optimisation (SEO) or you launch a Pay Per Click (PPC) SEM campaign for the target keywords you need your website to show up for.
You can actually do both on the grounds that a SEM campaign can begin driving very qualified visitors to your website quickly while working on your SEO to get your website ranked inside the main 20 results of the serps (Search Engine Results Page), generally known as “natural” or “organic” search results, which can take months to occur.