Search Engine Marketing is one of the speediest, measurable and most practical marketing systems that can give your business the ability to get customers anyplace on the planet at whatever time for a little as USD $0.05 cost for every customer procurement.
Search Engine Marketing or SEM is about ensuring that your website shows up on the main search phrases every time potential customers search for whatever items and/or benefits that you offer on any of the main search engines like Google, Yahoo and Bing which altogether represents in excess of 90% of all searches.
There are obviously other smaller search engines, for example, Kayak (www.kayak.com Travel Search Engine) and nation specific search engines like Baidu (www.baidu.com) which is extremely popular in China.
In the year 2003, 250 million searches were made day by day on Google alone!
At any time, there are potential customers searching for information, products or services on search engines. They can type in a variety of keywords which bring up relevant search results to assist their searching.
Now to get your business seen in these search results, you must have a website.
There are essentially two ways for you to get your website to show up on search engines. You either get it recorded on the “natural” or regular search results by doing Search Engine Optimisation (SEO) or you launch a Pay Per Click (PPC) SEM campaign for the target keywords you need your website to show up for.
You can actually do both on the grounds that a SEM campaign can begin driving very qualified visitors to your website quickly while working on your SEO to get your website ranked inside the main 20 results of the serps (Search Engine Results Page), generally known as “natural” or “organic” search results, which can take months to occur.